The key elements to create successful online course
The internet has provided us with a lot of benefits over the years, and one of them is the ability for anyone, anywhere, to learn a new skill. No longer do you have to enroll in an expensive university course to learn a new subject or grow your skills; today, there’s a ton of online courses available. According to research, the most efficient learning method is learning online due to the flexibility and informative web information.
1. Pick the Correct & Perfect Course Topic
Your course topic must be something that you are professional at. If you are not professional about your topic, it will be obvious if you don’t deliver the correct information and professional knowledge in the content.
That’s not a necessary requirement to teach a university-level profession. Think about your skills, talents and life experiences & knowledges that you have been through. Ideally, you should have demonstrable expertise on the subject you are teaching.
That could be either by education or practical knowledge on the subject. Having real qualifications to show to your students makes a big difference in establishing trustworthiness for yourself.
It is just “ideally”, because being an expert on the topic is not always necessary. There are plenty of massively successful online courses out there that were created by course instructors with novice-level knowledge at best.
I would never advise creating online training programs on subjects you know very little about. However, credibility and authority are something that can be developed – work on that. Remember that, Your audience will give reviews and ratings depending on your course’s performance.
2. Understand the market demand and target audience of the specific knowledge.
You never want to spend weeks of time creating contents that nobody demands on it. Once you have chosen your online course topic, the next step is to do a market research test to see if it has a market demand or not. Many course creators make the mistake of thinking that if there is a lot of competition in their topic area, then their course idea won’t fly.
Hot topics always have high demand. It’s like everyone needs to drink water everyday. This shows that there is a high chance of there being a strong market demand for that course idea and is therefore well worth investigating further.
The main three things you want to be checking for are:
- Who is your audience and do they need to learn it online?
- Is the course helpful for people in work or life?
- What is the gap of your course compared to your competitors?
If your answer to the above three questions is ‘yes’ then you have a course idea that has a chance of being a best-seller.
3. Create your course outline and structure.
If you’ve got your knowledge all organized – fantastic! Now it’s time to think about how you’re going to deliver that knowledge to the students. Outlining, as Teachable explains, is similar to structuring, only this time, we’re going to start coloring in the blanks. You know what you’re going to teach, but now you need to decide how you’re going to teach it.
Put simply, this is how to create an outline for your online course:
- Identify the primary learning outcome
- List the skills necessary for achieving the primary learning outcome
- Use the skill checklist to create course modules
- Set learning goals for your course modules
- If you’re struggling with creating an online course outline, then you might want to consider: Brainstorming
- Ideas & using Online Course Outline Templates
Use the Skill Checklist to Create Course Modules
After you have created a checklist of the skills necessary for achieving your desired learning outcome, you can start making online class modules.
Continue by grouping closely related skills in the checklist together, as this will enable you to create more effective modules within your course. Also, try to avoid bloating your course with more content than is necessary. When compiling the checklist, keep asking yourself which skills are truly necessary for achieving the desired learning outcome.
Then, rearrange this checklist according to the complexity of the skills. Keep the basic skills in the very beginning, and leave the advanced skills towards the end. Keep grouping closely related skills together, and what you should end up with is groups of skills which act as steps towards an end goal – the final learning outcome.
Once you have done all this, you will have created a basic modular outline for your online course. Great job!
4. Craft a production plan and editing
When you enter video production, it’s good to plan as much as possible before you start rolling. This will make the production and editing process flow much more smoothly.
How to do it?
Identify your goals and mission for making a video, and then make a plan that aligns with them. Create a script or a storyboard that explains what you will teach in your video and what major knowledge you’d like to get across to your audience.
The course learning outcome is extremely important, make sure to make a definite outcome. When designing a course, the first thing you need to do is decide on learning goals and objectives. These should help both you and your potential students know what is expected of them when taking your course.
Share this with friends/ team members involved in the video so everyone gets to give feedback and contribute. This will also help your team stay on the same page and track your progress if you’re on a deadline. Keep on questioning your content from the point of view as a student.
A Tutor must ensure the students are able to measure their progress so that they can feel they’ve learned something and not just wasted their time. Remember our point about structuring knowledge?
This is why. Breaking down your body of knowledge into individual, learnable pieces means that students can look back and see actual progress. It’s also the reason quizzes and tests are a useful tool: they help to measure learning and improvement.
Filming, Recording and Editing your Online Course is the most important part to complete your course. Those recommended video production tools are:
5. Launch and promote your courses to everywhere
If you think the work is over now that you’ve completed on your online course think again now the real work begins!
Many course creators missed out the most important step which is marketing their course. Ongoing marketing strategy and promoting the correct audience is very important. Keep on promoting and enroll your students to sign up for the course on the platform. The recommended platform is www.twigpedia.com
The important things need to take note on marketing are:
- Do you run ads on your own to bring into your store on the platform?
- Do you have a list to market to?
- Do you promote on every social media platform? Fully utilize the free platform to promote your course such as: Linkedin Group, Facebook Group, Instagram, Twitter, Forum, Whatsapp group, Reddit, Quora, Friends and students.
- Do you partner up with influencers?
- Do you create content marketing that can promote your online course?
- Do you create early bird discount promotions?
- Do you run an affiliate program?
Make sure that you have at least a 12-month marketing plan for your online course.
You’ve likely heard about residual income before. This is basically when you do the work once but you keep earning money indefinitely. For example, if you write a book, you put it up for sale and you earn royalties on that book for as long as you offer it for sale.
Online courses are somewhat similar. Once you’ve created the course, it will continue to bring in money over time.
Keep in mind that residual income does require that you continue to market your website and products. Otherwise, potential customers will have a hard time finding you and your sales will stagnate over time.
Start to create your course & learn knowledge at TwigPedia now!